Giraffe Invest
Building a gamified investing app
Content strategy and UX writing for an educational FinTech app: a gamified curriculum with 10 levels and 100+ skills, plus the product's tone of voice.
- Client
- Giraffe Invest
- Role
- Content Strategist & Localization
- Timeline
- June 2024 – September 2026
- Services
- Content strategy
- UX writing
- Tone of voice
- Marketing
- Copywriting
- Content writing
- Community Management
- AI Video Creative
Learn Investing
A friendly space to learn the ABCs of investing and follow the strategies of experienced investors in a risk-free simulation environment.
I built Giraffe Invest's tone of voice and created the content across its three main pillars: Learn, Practice, Community. It's a beginner-friendly course with 10 progressive levels that guide users from basic concepts to advanced trading strategies. The target audience is Gen-Z and Millenials, and anyone looking to understand how money works.
- curriculum levels
- 10
- skills written
- 100+
- Risk-free
- 100%
How I approached it
- 01
Financial literacy
I broke down financial concepts into bite-sized exercises, explaining theory and strategies using real-life examples. Content includes videos, images, and texts.
- 02
From theory to practice
Ten progressive levels: Step-by-step from simple to more complex topics.
Five skills per level: Breaks major concepts into smaller, easy pieces.
Five to ten questions per skill: Tests understanding before moving forward.
- 03
Learning through analogies
Introducing investing concepts using analogies to explain the meaning behind financial terms. This way complex concepts become digestible, helping learners make smarter money decisions.
Investing Circles
The third pillar is the Community. Users can join investing circles, inspired by top financial voices, equipped with a trade simulator and real-time data from the stock market.
My contribution to the community
- 01
Community managment
I was managing groups inspired by financial influencers such as GaryVee, Nischa, and Vivian Tu.
- 02
AI-generated videos
I created AI-generated videos with avatars and personas, drawing inspiration from the creators' YouTube channels and podcasts.
- 03
Daily News
I posted the hottest news moving the U.S. stock market daily in plain Englsih, jargon-free, helping users understand how the news impacts their finances.